Month: July 2015

Are Apple watches eating the watch market up, or could they be the start of something beautiful?

September 2014, and the Apple chief designer Jony Ivemade some clear and incisive remarks about his company’s debut wearable device (The Apple Watch) to declare that the Swiss watch industry was ‘in trouble’. He’s not the first to make these kinds of remarks, or statements of intent. Swiss horologists have remained defiant in previous situations of extinction, and it can be done again.

An Apple watch on the wrist of a man looking at antique watches-Pieces of Time Continue reading “Are Apple watches eating the watch market up, or could they be the start of something beautiful?”