As there are so many millions of people globally who are in possession of smartphones and in particular, the iPhone from Apple, there is a question that is frequently asked, and that is; just why does the snooze function on the iPhone work on nine minute intervals?
September 2014, and the Apple chief designer Jony Ivemade some clear and incisive remarks about his company’s debut wearable device (The Apple Watch) to declare that the Swiss watch industry was ‘in trouble’. He’s not the first to make these kinds of remarks, or statements of intent. Swiss horologists have remained defiant in previous situations of extinction, and it can be done again.
In recent weeks we have written several articles for you to digest that have been very much dedicated to the launch of the Apple Watch, and not so much on antique pocket watches.
Continue reading “Could the Apple Watch have arrived at timely moment for the antiques trade?”
The new watch from Apple may well be a smartwatch in essence but they don’t want you to think it’s one. Since the Apple Watch was unveiled in September last year, the company has been saying that its primary purpose is to tell the time, and not, like previous smartwatches to hit the market, cram a host of features from your smartphone into a smaller device worn on ones wrist.
Image: Jeffrey Smith under creative commons.
Continue reading “One of Earth’s finest ever watchmakers proclaims the Apple watch is ‘bland’”
