What makes Eric Singer, drummer for the quirky and world renowned band KISS, good at what he does? Measuring beats. In order for a song to be spectacular it is essential to have a drummer who has mastered this technique. For Eric Singer, he sees an elemental bond between his passion and watches. That is why he loves to collect wrist watches – from antique wrist watches to high tech – as he travels the world. He loves the idea of having time easily accessible to him as he drums, saying: “What I do for a living is I keep time playing music, and a watch keeps time on my wrist.”